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Cost of Advertising

Mobile Apps

There are several ways to advertise your business today and they'll all vary in costs.  Using mobile apps to piggy back on these advertising efforts is a great way to reduce long-term costs and help retain customers.  Offering exclusive offers on your mobile app will help you easily identify which customers are most interested.


Being able to contact future customers through your mobile app is very inexpensive and you can deliver high-value content or offers that will help strengthen brand loyalty.  Mobile apps on customers phones is like having access to their house door bell.  You decide when you push the button and how often.  It doesn't cost thousands of dollars to let customers know about new and exciting promotions.  They have already acknowledged that it's okay for you to push them information on your product or service.  All you have to do is inform them and point to where they can get more information.  The cost to do this is unmatched in any other form of advertising today.  The ROI is ridiculously low compared to the alternative.  


Using traditional advertising is necessary, but you can save a lot of money in the long-term costs of advertising offering a own mobile app.

Traditional Advertising Costs

Direct Marketing

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.


Con: You only get one shot per campaign

Newspaper Ads

Depending on the size of the ad, circulation and newspaper the cost can vary greatly.  It's not uncommon for newspapers to change $349 - $163,000 per ad!  


Con: You only get one shot per ad.

Radio

There are several factors that play into the costs for radio like time of day the ad will run, market size, length of commercial etc...  


Con: It's not uncommon to have to run the ad for months to build frequency, which can be expensive.  

TV

TV can be a great form of advertising, but it can be very expensive with production costs.

Events

Hosting an event is a great way to advertise for some businesses, but can be expensive.  You have to rent out the venue, maybe offer food, and then advertise.


Offering a mobile app is a great way to inform guests of events and relative information.  

Magazines

This is similar to newspaper ads, but it might focus on a more specific customers.  Costs can range between $349 - $200K plus depending on several variables.  

Using Mobile Apps with Traditional Advertising

Get the most out of your advertising dollars!

Using mobile apps is a great way to maximize your advertising efforts to really connect with your customers.  If you are planning on using traditional forms of advertising, why not consider offering a mobile app to reduce future costs of marketing.  


Mobile apps also provide a seamless line of communication with you and your customers.  It helps inform them of current and new events they may have an interest now or in the future.  Spending advertising dollars is necessary, but why not invest in something that will give you instant access to your customers anytime you want to tell them something new about your company.  It is much cheaper than having to run another newspaper ad or another TV ad if you can avoid it.  


Get the most out of your advertising dollars and use the one that is most effective.